J.J. Peterson
Most companies struggle to talk about what they do. At StoryBrand we've created a story framework to help people clarify their message so their business grows
Appears in 2 Episodes
Dr. J.J. Peterson - Finding the Balance Between Badass and Softie
Professor-in-residence at StoryBrand and host of the new podcast Badass Softie, Dr. J.J. Peterson, joined me on Ditching Hourly to discuss how to strike a balance betw...
Dr. J.J. Peterson - Building A Business Beyond Hourly Billing
Dr. JJ Peterson, head of StoryBrand, joined me on Ditching Hourly to explain why he says, “You can't build a business on hourly billing.” JJ emphasizes the importance ...