J.J. Peterson

J.J. Peterson

Most companies struggle to talk about what they do. At StoryBrand we've created a story framework to help people clarify their message so their business grows

Appears in 1 Episode

Dr. J.J. Peterson - Building A Business Beyond Hourly Billing

Dr. JJ Peterson, head of StoryBrand, joined me on Ditching Hourly to explain why he says, “You can't build a business on hourly billing.” JJ emphasizes the importance ...

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