Ditching Hourly

Hello and welcome to Ditching Hourly. Are non-profits a good niche? If you're not getting enough leads, my general advice is to niche down on a target market. Invariably, this raises the question of, okay, but how do I pick a target market to niche down on? To which I tend to reply with, well, who would you most like to help? Most people can't answer this on the spot, so they go away to think about it for a while. And when they eventually come back, it's fairly common to hear something like this. I'm socially conscious, and I'd like to make the world a better place, so I should probably work with non-profits. But are non-profits a good niche? Here's the thing. Can you build a profitable business serving non-profits? Yes, definitely. But niching down on non-profits is not really any more focused than niching down on for-profits. Are there differences between serving an environmental non-profit versus an animal rights non-profit? Yeah, definitely. Are there differences between serving a local chapter versus global leadership? Yeah, definitely. Are there differences between serving executive leadership versus boots-on-the-ground volunteers? Yeah, definitely. So, where do you start? If you have experience with a particular type of buyer at a particular type of non-profit that happens to be of a particular size, then I think that would be a great place to start. That's it for this week. I'm Jonathan Stark, and I hope you join me again next time on Ditching Hourly. Bye. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time. Or positioning yourself as the go-to person in your space. Or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to JonathanStark.com slash call. C-A-L-L. That URL again is JonathanStark.com slash call. Hope to see you there.