Author of No BS Strategy, Alex M H Smith, rejoined me on Ditching Hourly to help define a very important word that few business people understand correctly.
Chapters
Guest Links
Chapters
- (00:00) - Introduction and Welcome
- (00:11) - Guest Introduction: Alex Smith
- (01:30) - Understanding Business Strategy
- (02:02) - The Misunderstood Concept of Value
- (04:15) - Creating Value in Business
- (07:55) - Innovating Beyond Traditional Value
- (13:01) - Practical Examples and Market Research
- (18:14) - Unique Value Proposition
- (29:23) - Understanding Differentiation in Business
- (29:56) - The Importance of Unique Positioning
- (30:36) - Consulting Strategies and Unique Differences
- (31:32) - Examples of Effective Differentiation
- (33:23) - The Role of Specialization in Strategy
- (38:30) - Embracing Weaknesses for Strategic Advantage
- (40:53) - Balancing Specialization and Market Reach
- (41:51) - The Pitfalls of Over-Niching
- (48:28) - Rooting in Recognizable Categories
- (53:20) - Conclusion and Resources
Guest Links
- Alex's free resources » https://basicarts.org/welcome/
- Alex's book » https://basicarts.org/book/
- Alex's mailing list » https://basicarts.org/articles/
- Alex's LinkedIn » https://www.linkedin.com/in/alex-m-h-smith/
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
