Alex M H Smith - Understanding Value
Author of No BS Strategy, Alex M H Smith, rejoined me on Ditching Hourly to help define a very important word that few business people understand correctly.
Chapters
Guest Links
Chapters
- (00:00) - Introduction and Welcome
- (00:11) - Guest Introduction: Alex Smith
- (01:30) - Understanding Business Strategy
- (02:02) - The Misunderstood Concept of Value
- (04:15) - Creating Value in Business
- (07:55) - Innovating Beyond Traditional Value
- (13:01) - Practical Examples and Market Research
- (18:14) - Unique Value Proposition
- (29:23) - Understanding Differentiation in Business
- (29:56) - The Importance of Unique Positioning
- (30:36) - Consulting Strategies and Unique Differences
- (31:32) - Examples of Effective Differentiation
- (33:23) - The Role of Specialization in Strategy
- (38:30) - Embracing Weaknesses for Strategic Advantage
- (40:53) - Balancing Specialization and Market Reach
- (41:51) - The Pitfalls of Over-Niching
- (48:28) - Rooting in Recognizable Categories
- (53:20) - Conclusion and Resources
Guest Links
- Alex's free resources » https://basicarts.org/welcome/
- Alex's book » https://basicarts.org/book/
- Alex's mailing list » https://basicarts.org/articles/
- Alex's LinkedIn » https://www.linkedin.com/in/alex-m-h-smith/
----
Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
You DON'T need more convincing that vague positioning is a problem.
You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.
On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.
That's what we'll tackle in this workshop.
It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
You DON'T need more convincing that vague positioning is a problem.
You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.
On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.
That's what we'll tackle in this workshop.
It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Creators and Guests
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
Guest
Alex M H Smith
No Bullshit Strategy | Proven techniques to get clear, sell more, and grow fast | Bestselling author | Founder of Basic Arts
