Beware The Should

Hello and welcome to Ditching Hourly. I'm Jonathan Stark. Have you been a software developer for a long time? Or a designer, or a marketer, or a copywriter, or a photographer, or illustrator? Okay, great. Now let me ask you a question. How would you feel if some total noob criticized your approach to your craft by saying something uninformed like, you're doing it wrong. You're going to be sorry if you keep doing it like that. You should do it like this instead. If you're a patient person, you might just roll your eyes and ignore them. If not, you might angrily lecture them about their ignorance. Regardless of how you react, what the noob is saying is that they know better than you. This is irritating, especially when coming from someone who hasn't earned the privilege of weighing in on the situation. By the way, you can multiply this irritation by 100 if the advice is unsolicited. Here's the thing. Building a business is just as much a craft as coding, or design, or photography, or anything else. If you don't understand the craft of entrepreneurship, and yet you still tell business owners how they should be doing things, you're acting like another irritating noob who doesn't know what they're talking about. And that is not good for business. That's it for this week. I'm Jonathan Stark, and I hope you join me again next time for Ditching Hourly. Bye. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time? Or positioning yourself as the go-to person in your space? Or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call, C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time? Or positioning yourself as the go-to person in your space? Or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call, C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there.

Creators and Guests

Jonathan Stark
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
Beware The Should
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