Thought leadership expert Bill Sherman joined me on Ditching Hourly to discuss how experts can scale their ideas to create impactful thought leadership.
Bill shares insights from his extensive experience in helping individuals and organizations codify and amplify their ideas.
Bill shares insights from his extensive experience in helping individuals and organizations codify and amplify their ideas.
In this episode, we delve into the nuances of thought leadership, from defining it to exploring business models and the importance of a focused target audience.
Bill also discusses the impact equation and how to effectively communicate ideas to create lasting influence.
Bill also discusses the impact equation and how to effectively communicate ideas to create lasting influence.
- 00:00 - Introduction to Bill Sherman
- 00:19 - Journey into Thought Leadership
- 01:51 - Defining Thought Leadership
- 05:41 - Emerging Thought Leaders
- 08:44 - The Thought Leadership Handbook
- 13:09 - Business Models of Thought Leadership
- 16:49 - Target Audience Importance
- 21:49 - Licensing and Certification
- 25:09 - Alternatives to Writing a Book
- 33:39 - Impact Equation
- 43:47 - Final Thoughts
Guest bio
Bill Sherman is the COO of Thought Leadership Leverage and lead author of The Thought Leadership Handbook. For more than twenty years he's helped executives, authors, and experts take their ideas to scale — and he co-hosts the Leveraging Thought Leadership podcast, now past 700 episodes.
Bill Sherman is the COO of Thought Leadership Leverage and lead author of The Thought Leadership Handbook. For more than twenty years he's helped executives, authors, and experts take their ideas to scale — and he co-hosts the Leveraging Thought Leadership podcast, now past 700 episodes.
- Website » https://aha-moments.com/
- Book » https://thoughtleadershiphandbook.com/
- LinkedIn » https://www.linkedin.com/in/bill-sherman-aha-moments/
- Podcast » https://thoughtleadershipleverage.com/thought-leadership-podcasts/
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
