Blair Enns - Productized Services
Blair Enns returned to Ditching Hourly to discuss the pros and cons of productized services.
The wonderful Blair Enns of Win Without Pitching returned to Ditching Hourly to discuss the pros and cons of productized services.
Blair is generally against them and I am generally for them. Since we tend to agree on most things business-related, I wanted to have him back on the show to get to the bottom of our disconnect on this particular point.
During the course of our hour-long chat, we uncovered lots of nuance and eventually understood both sides of the argument for or against.
TL;DR:
Whether or not offering productized services is a good move for your business depends on several factors, including:
Blair is generally against them and I am generally for them. Since we tend to agree on most things business-related, I wanted to have him back on the show to get to the bottom of our disconnect on this particular point.
During the course of our hour-long chat, we uncovered lots of nuance and eventually understood both sides of the argument for or against.
TL;DR:
Whether or not offering productized services is a good move for your business depends on several factors, including:
- Whether you're a soloist or a big firm
- How good you are at sales
- Your business goals
Blair's links:
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What if your ideal buyers looked forward to getting an email from you. every. single. day?
That’d be pretty sweet, right? But how would you get started...
Email365 will show you the way.
Sign up to get notified about the next session before "life happens" and you forget:
KEEP ME IN THE LOOP »
I hope to see you in the next session of Email365!
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