Ditching Hourly

Hello, and welcome to Ditching Hourly. I'm Jonathan Stark. Do you think value pricing sounds great in theory, but doesn't apply to your particular type of business? This is a reaction I get all the time from people. It usually goes something like this. Value pricing sounds great, but I do X, so unfortunately, it won't work for me. Where X in this sentence equals any of a long list of things like research and development or physical therapy or wedding photography or ghostwriting or security camera installation. You name it. All of these things can be value priced because anything can be value priced. The question is, is it worth it to do so? Value pricing is a pain. It requires emotional investment from you and emotional investment from your potential buyer. If the potential value of the service for both parties does not exceed the emotional investment, then it doesn't make sense to try to value price it. In a situation where the potential value of your service doesn't exceed the emotional investment required for value pricing, you've got at least two other options. First, dramatically increase the value to justify the emotional investment or create a productized service that you offer at a published price. Either one can work and they're not mutually exclusive. The important thing to note is that neither of them involves trading time for money. That's it for today. I'm Jonathan Stark and I hope you join me again next time for Ditching Hourly. Bye. Hey, Jonathan again. The next time someone asks you for your hourly rate, I want you to stop what you're doing and go over to valuepricingbootcamp.com to sign up for my free value pricing email course. That URL again is valuepricingbootcamp.com. Hope to see you there. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time or positioning yourself as the go-to person in your space. Or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call, C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there.