In this episode of Ditching Hourly, host Jonathan Stark welcomes Carl Franklin, co-host of the .NET Rocks podcast, to discuss the intricacies and benefits of value pricing. Listeners will gain insights into how value pricing can transform their business approach, moving away from the traditional hourly billing model.
The conversation covers key topics such as the differences between fixed pricing and hourly billing, the importance of the "why" conversation with clients, and strategies for handling project changes. Carl shares his experiences with proposal options, client negotiations, and overcoming resistance to value pricing.
- (00:00) Introduction
- (00:15) Carl Franklin's Background
- (02:09) Early Podcasting Days
- (04:39) The Starbucks Card Story
- (05:44) Introduction to Value Pricing
- (07:06) Fixed Pricing vs. Hourly
- (08:01) The Why Conversation
- (08:45) First Experiences with Value Pricing
- (20:39) Proposal Options and Client Choices
- (23:09) Handling Project Changes
- (25:02) Partnering and Value Pricing
- (27:00) Payment Terms and Client Negotiations
- (40:59) Expertise and Pricing Strategy
- (41:52) Overcoming Resistance to Value Pricing
- (44:02) Collaborative Projects and Revenue Sharing
- (45:44) Carl's Current Projects and Podcasts
- (48:54) Closing Remarks
Carl Franklin is a seasoned podcaster and developer, best known as the co-host of the .NET Rocks podcast, which has been a staple in the developer community since 2002. Learn more about Carl and his work at .NET Rocks.
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
