Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.
Lynn's Links:
Lynn on LinkedIn » https://www.linkedin.com/in/lynnsafranek/
- (00:00) - Introduction and Guest Welcome
- (00:11) - Understanding Upstream Contributions
- (00:23) - Lynn's Background and Expertise
- (01:05) - The Value Pricing Dilemma
- (01:21) - Client Communication Challenges
- (02:45) - Media Engagement Strategies
- (05:01) - Defining Client Needs and Goals
- (08:08) - Crafting Effective Messaging
- (14:32) - Measuring Success and Impact
- (20:42) - Leveraging Media Coverage for Nonprofits
- (21:26) - Budget Autonomy of Communications Directors
- (22:41) - Crafting Compelling Stories for Donations
- (24:33) - Exploring Budget Scenarios for Media Hits
- (26:03) - Creative Strategies for Media Attention
- (26:58) - Evaluating the Impact of Media Hits
- (29:21) - Developing a Comprehensive Media Strategy
- (31:35) - Reverse Engineering Media Success
- (38:40) - Thinking Beyond Traditional Roles
- (42:35) - Conclusion and Final Thoughts
Lynn's Links:
Lynn on LinkedIn » https://www.linkedin.com/in/lynnsafranek/
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Sales Conversations That Don’t Feel Sleazy — live Oct 20 at noon ET
Learn how to structure sales conversations so the buyer tells you what the outcome is worth without feeling sleazy or trying to manipulate them.
The live 90-minute Zoom workshop is $450 and includes the recording, transcript, summary notes, and a practical worksheet.
Learn more and register » https://jonathanstark.com/sgs
Sales Conversations That Don’t Feel Sleazy — live Oct 20 at noon ET
Learn how to structure sales conversations so the buyer tells you what the outcome is worth without feeling sleazy or trying to manipulate them.
The live 90-minute Zoom workshop is $450 and includes the recording, transcript, summary notes, and a practical worksheet.
Learn more and register » https://jonathanstark.com/sgs
