Ditching Hourly

Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.

• (00:00) - Introduction and Guest Welcome
• (00:11) - Understanding Upstream Contributions
• (00:23) - Lynn's Background and Expertise
• (01:05) - The Value Pricing Dilemma
• (01:21) - Client Communication Challenges
• (02:45) - Media Engagement Strategies
• (05:01) - Defining Client Needs and Goals
• (08:08) - Crafting Effective Messaging
• (14:32) - Measuring Success and Impact
• (20:42) - Leveraging Media Coverage for Nonprofits
• (21:26) - Budget Autonomy of Communications Directors
• (22:41) - Crafting Compelling Stories for Donations
• (24:33) - Exploring Budget Scenarios for Media Hits
• (26:03) - Creative Strategies for Media Attention
• (26:58) - Evaluating the Impact of Media Hits
• (29:21) - Developing a Comprehensive Media Strategy
• (31:35) - Reverse Engineering Media Success
• (38:40) - Thinking Beyond Traditional Roles
• (42:35) - Conclusion and Final Thoughts

Lynn's Links:

Lynn on LinkedIn » https://www.linkedin.com/in/lynnsafranek/

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