Coaching Call with Communications Consultant Lynn Safranek

Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.

• (00:00) - Introduction and Guest Welcome
• (00:11) - Understanding Upstream Contributions
• (00:23) - Lynn's Background and Expertise
• (01:05) - The Value Pricing Dilemma
• (01:21) - Client Communication Challenges
• (02:45) - Media Engagement Strategies
• (05:01) - Defining Client Needs and Goals
• (08:08) - Crafting Effective Messaging
• (14:32) - Measuring Success and Impact
• (20:42) - Leveraging Media Coverage for Nonprofits
• (21:26) - Budget Autonomy of Communications Directors
• (22:41) - Crafting Compelling Stories for Donations
• (24:33) - Exploring Budget Scenarios for Media Hits
• (26:03) - Creative Strategies for Media Attention
• (26:58) - Evaluating the Impact of Media Hits
• (29:21) - Developing a Comprehensive Media Strategy
• (31:35) - Reverse Engineering Media Success
• (38:40) - Thinking Beyond Traditional Roles
• (42:35) - Conclusion and Final Thoughts

Lynn's Links:

Lynn on LinkedIn » https://www.linkedin.com/in/lynnsafranek/

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I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline."

If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you.

We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM.

For all the details and to reserve your seat, just click the link below:

Reserve Your Seat In Providence Now »

Hope to see you in Providence on Dec 9 and 10!