Coaching Call with Communications Consultant Lynn Safranek

Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.
  • (00:00) - Introduction and Guest Welcome
  • (00:11) - Understanding Upstream Contributions
  • (00:23) - Lynn's Background and Expertise
  • (01:05) - The Value Pricing Dilemma
  • (01:21) - Client Communication Challenges
  • (02:45) - Media Engagement Strategies
  • (05:01) - Defining Client Needs and Goals
  • (08:08) - Crafting Effective Messaging
  • (14:32) - Measuring Success and Impact
  • (20:42) - Leveraging Media Coverage for Nonprofits
  • (21:26) - Budget Autonomy of Communications Directors
  • (22:41) - Crafting Compelling Stories for Donations
  • (24:33) - Exploring Budget Scenarios for Media Hits
  • (26:03) - Creative Strategies for Media Attention
  • (26:58) - Evaluating the Impact of Media Hits
  • (29:21) - Developing a Comprehensive Media Strategy
  • (31:35) - Reverse Engineering Media Success
  • (38:40) - Thinking Beyond Traditional Roles
  • (42:35) - Conclusion and Final Thoughts

Lynn's Links:

Lynn on LinkedIn » https://www.linkedin.com/in/lynnsafranek/

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!



Creators and Guests

Jonathan Stark
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
Lynn Safranek
Guest
Lynn Safranek
Communications Leader | Strategy • Reputation Resilience • Media
Coaching Call with Communications Consultant Lynn Safranek
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