Craig Hewitt, founder of Castos, joined me on Ditching Hourly to discuss the current state and potential future of podcasting as a medium for building trust with your audience.
AI Summary
In this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting. They discuss the shifting definitions and formats of podcasts, the importance of different content strategies, including private and hybrid podcasting, and the impact of new technologies like AI. Craig also shares insights on leveraging platforms such as YouTube and podcasting for trust-building and discovery, what makes podcasts unique in the AI era, and tips for solo business owners looking to optimize their content. The conversation is packed with actionable advice on how to effectively use podcasting to build authority and nurture audiences.
Chapters
- (00:00) - Introduction and Guest Welcome
- (01:14) - The Evolution of Podcasting
- (02:24) - Private and Hybrid Podcasting Explained
- (03:27) - The Role of Video in Podcasting
- (05:21) - Discovery and Monetization Strategies
- (06:44) - Business Models for Podcasters
- (09:34) - Content Strategy and Audience Engagement
- (16:14) - The Future of Podcasting and Platforms
- (29:09) - Content Strategy and Funnel Optimization
- (30:36) - The Power of Long-Form Audio
- (31:46) - Podcasting for Authority Building
- (34:24) - YouTube as a Discovery Platform
- (34:48) - Shorts, Segments, and Long-Form Content
- (51:18) - The Role of AI in Content Creation
- (55:44) - Private and Hybrid Podcasting
- (59:12) - Conclusion and Future of Podcasting
Craig’s Links
- Castos » https://castos.com/
- Craig’s Website » https://craighewitt.com/
- Craig’s YouTube » https://www.youtube.com/@thecraighewitt
- Craig’s LinkedIn » https://www.linkedin.com/in/craig-hewitt-78386a66/
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I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline."
If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you.
We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM.
For all the details and to reserve your seat, just click the link below:
Reserve Your Seat In Providence Now »
Hope to see you in Providence on Dec 9 and 10!
I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline."
If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you.
We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM.
For all the details and to reserve your seat, just click the link below:
Reserve Your Seat In Providence Now »
Hope to see you in Providence on Dec 9 and 10!
