Diane Whiddon - Branding in the Age of AI
Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base.
Diane's Links
Diane's Links
- SwayRise Creative » https://swayrisecreative.com/
- Content Creator Lab » https://aicontentcreatorlab.com
Chapters
- (00:00) - Introduction and Guest Welcome
- (00:34) - Diane's Background and Career Journey
- (01:44) - Discovering Value Pricing and Meeting Jonathan
- (03:44) - The Impactful Discovery Call
- (07:18) - Focusing and Scaling the Business
- (15:08) - Incorporating AI into Business
- (19:16) - AI Photo Shoots and Branding
- (33:33) - Ethical Considerations and Client Expectations
- (34:57) - Technical Aspects of AI Image Creation
- (37:02) - Using Image References and Editing Tools
- (37:56) - Cost and Effort of Traditional Photo Shoots
- (39:15) - AI Photo Shoots vs Traditional Photo Shoots
- (41:36) - The Demand for AI in Business
- (42:54) - Challenges and Opportunities with AI
- (47:33) - The Importance of Adapting to AI
- (51:53) - Leveraging AI for Business Success
- (54:13) - The Future of AI in Various Industries
- (01:10:30) - Final Thoughts and Resources
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
Creators and Guests
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
