Diane Whiddon - Branding in the Age of AI
Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base.
Diane's Links
Diane's Links
- SwayRise Creative » https://swayrisecreative.com/
- Content Creator Lab » https://aicontentcreatorlab.com
Chapters
- (00:00) - Introduction and Guest Welcome
- (00:34) - Diane's Background and Career Journey
- (01:44) - Discovering Value Pricing and Meeting Jonathan
- (03:44) - The Impactful Discovery Call
- (07:18) - Focusing and Scaling the Business
- (15:08) - Incorporating AI into Business
- (19:16) - AI Photo Shoots and Branding
- (33:33) - Ethical Considerations and Client Expectations
- (34:57) - Technical Aspects of AI Image Creation
- (37:02) - Using Image References and Editing Tools
- (37:56) - Cost and Effort of Traditional Photo Shoots
- (39:15) - AI Photo Shoots vs Traditional Photo Shoots
- (41:36) - The Demand for AI in Business
- (42:54) - Challenges and Opportunities with AI
- (47:33) - The Importance of Adapting to AI
- (51:53) - Leveraging AI for Business Success
- (54:13) - The Future of AI in Various Industries
- (01:10:30) - Final Thoughts and Resources
Creators and Guests
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
