Ed Kless - A Revelation for the Transformation Economy
Ed Kless joined me on Ditching Hourly to talk about what he and his Threshold co-founder Ron Baker think is the next big thing (spoiler alert: transformations).
Talking Points
Talking Points
- The Concept of the Experience Economy
- Progression of Economic Value
- Transformations and Their Impact
- Threshold: Guiding Transformations
- Transitioning from Service to Transformation Economy
- Skipping the Experience Stage
- Charging for Transformation
- Subscription Model as a Solution
- Value-Based Pricing vs. Hourly Billing
- The Revelation Document
- The Concept of Moral Injury
And here's the link to the document we discussed on the show:
THRESHOLD - A REVELATION for the Transformation Economy
About Ed
Ed Kless believes entrepreneurs continue the work of creation and that business exists to promote human flourishing. To advance this vision, he cofounded THRESHOLD, where he guides professional leaders and teams through edifying transformation. Previously, Ed served as Sage’s senior director of partner development and strategy, hosted the Sage Thought Leadership Podcast, and designed curricula for Sage Partners and Customers. He also co-hosts The Soul of Enterprise with Ron Baker, his friend and fellow THRESHOLD co-founder.
THRESHOLD - A REVELATION for the Transformation Economy
About Ed
Ed Kless believes entrepreneurs continue the work of creation and that business exists to promote human flourishing. To advance this vision, he cofounded THRESHOLD, where he guides professional leaders and teams through edifying transformation. Previously, Ed served as Sage’s senior director of partner development and strategy, hosted the Sage Thought Leadership Podcast, and designed curricula for Sage Partners and Customers. He also co-hosts The Soul of Enterprise with Ron Baker, his friend and fellow THRESHOLD co-founder.
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Hope to see you live in Zoom on Tuesday.
Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
You DON'T need more convincing that vague positioning is a problem.
You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.
On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.
That's what we'll tackle in this workshop.
It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Creators and Guests
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
