Ditching Hourly

Hello and welcome to Ditching Hourly, I'm Jonathan Stark. I've got some good news and I've got some bad news. The bad news is, when it comes to raising your prices, how much value you believe you're providing to the client is irrelevant. It's what your client believes that matters. A buyer is never going to agree to a price that's higher than it's worth to them. And what something is worth to them is totally under their control. But here's the good news. Raising your prices is totally under your control. You don't need permission from anyone, you can just do it. As long as there are buyers who place higher value on what you provide than the prices you set, you're going to close deals. So here's the thing. If your clients aren't willing to pay you more, the solution isn't to try to change their minds. The solution is to attract clients who would happily pay you more. That's it for this time. I'm Jonathan Stark, and I hope you join me again next time for Ditching Hourly. Bye. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time? Or positioning yourself as the go-to person in your space? Or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call. C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there.