Ditching Hourly

Hello and welcome to Ditching Hourly. I'm Jonathan Stark. A member of my mailing list, Chris Scott, wrote in with a question about attracting better clients. Chris wrote, Hi Jonathan, I have questions about how to attract better clients. I've been in recovery for a long time and one clear trend I've noticed is that as people do the work and become better people, they attract better people into their lives. It can take a long time. I don't know another way to attract better people into my life. I have a feeling you have a simpler, faster method, so I'm curious to hear it. Thanks again for all the amazing content. You're a great example to follow. Thanks Chris. Well, when it comes to attracting better clients, I've found that most people skip a crucial first step, which is this. They haven't defined who they would most like to work with. Everybody wants better clients, but what exactly do you mean by better? Better, air quotes, is a hopelessly subjective and generic word because it means something different to everyone. For example, a better client for Alice might be a worse client for Bob. The more specific you can get about what your dream clients look like, the more likely they are to find their way into your orbit. This could be something as specific as a literal list of companies who you'd consider dream clients like Patagonia or SpaceX or Domino's. Or it could be a vertical like pediatric physicians or cannabis dispensaries or regional fast casual restaurant chains. Or it could be a demographic like male homeowners over 50 or single moms in the 90210 area code or apartment dwelling chihuahua owners. Or it could be more psychographic like skeptics or nerds or sci-fi fans. Now here's the thing. If you give your family, friends, and colleagues the tools to do it, they will happily send potential clients your way. Let them know what your dream clients look like so they can make an introduction when they come across one. That's it for this week. I'm Jonathan Stark and I hope you join me again next time on Ditching Hourly. Bye. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time. Or positioning yourself as the go-to person in your space. Or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there.