Ditching Hourly

James Turner, partner at SNAP Copy, joined me on Ditching Hourly to explain the nuances and benefits of selling copywriting services by the credit, not by the hour or the word.

About James

James E. Turner is a marketing strategist and conversion copywriter. He’s a partner at SNAP Copy, offering conversion-optimized copy on demand using a unique, credit-based system. Through his personal consultancy, Turner Creative, he works with founders of indie B2B SMBs to better position their value, understand their audience, and optimize their messaging & marketing. The best way to get in touch with James is to sign up for his short, off-beat daily emails about creativity, productivity, business ownership, and giving yourself a break at One Creative Moment.

One Creative Moment - https://turnercreative.ck.page/one-creative-moment-signup

Turner Creative - https://turnercreative.ca

SNAP Copy - https://snapcopy.co

LinkedIn - https://www.linkedin.com/in/turnercreative/

----

Are your prices secretly based on hours, effort, or market rates?

If so, buyers will treat you like labor, devalue your assistance, and try to negotiate lower rates.

On Wednesday, August 12th, 2026, at noon Eastern Time, I'm running a live workshop called Stop Pricing Like a Freelancer.

In this workshop, we'll move toward prices based on the buyer's desired outcome instead.

It's the first session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.

Live attendance is limited to 20, so don't wait.

Learn more at: https://jonathanstark.com/sgs

Enroll in “Stop Pricing Like a Freelancer” now »

Hope to see you live in Zoom on Wednesday.