Double-unicorn founder (WP Engine and A Smart Bear), Jason Cohen, joined me on Ditching Hourly to talk about the ideas behind his new book, Hidden Multipliers.
We talked about using AI as a facilitator rather than an answer machine, choosing ideal customers, differentiating a consulting business, how AI is changing SaaS and software work, and why writing can help you think in public.
Chapters
- 00:00 - Introduction
- 01:56 - AI Skills as Facilitators
- 04:16 - Choosing Your Best Customers
- 09:42 - Building Strategy Around Yourself
- 13:40 - Defining a Market
- 22:29 - Problems, Alternatives, and Categories
- 27:00 - Differentiating Consulting Services
- 33:58 - The Fear of Closing Doors
- 38:02 - Who Hidden Multipliers Is For
- 41:14 - AI and the Future of SaaS
- 49:33 - Why Expertise Still Matters
- 53:24 - Distribution and Fast Followers
- 59:13 - Worldview as Differentiation
- 61:03 - Writing to Think
- 68:28 - Where to Find Jason
Jason’s Links
- The Book » https://shop.hiddenmultipliers.com/
- The Skills » https://skills.asmartbear.com/
- Jason’s Blog » https://longform.asmartbear.com/
- Jason’s Podcast » https://smartbearlive.transistor.fm/
- Jason’s LinkedIn » https://www.linkedin.com/in/jasoncohen/
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I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline."
If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you.
We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM.
For all the details and to reserve your seat, just click the link below:
Reserve Your Seat In Providence Now »
Hope to see you in Providence on Dec 9 and 10!
I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline."
If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you.
We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM.
For all the details and to reserve your seat, just click the link below:
Reserve Your Seat In Providence Now »
Hope to see you in Providence on Dec 9 and 10!
