Double-unicorn founder (WP Engine and A Smart Bear), Jason Cohen, joined me on Ditching Hourly to talk about the ideas behind his new book, Hidden Multipliers.
We talked about using AI as a facilitator rather than an answer machine, choosing ideal customers, differentiating a consulting business, how AI is changing SaaS and software work, and why writing can help you think in public.
Chapters
- 00:00 - Introduction
- 01:56 - AI Skills as Facilitators
- 04:16 - Choosing Your Best Customers
- 09:42 - Building Strategy Around Yourself
- 13:40 - Defining a Market
- 22:29 - Problems, Alternatives, and Categories
- 27:00 - Differentiating Consulting Services
- 33:58 - The Fear of Closing Doors
- 38:02 - Who Hidden Multipliers Is For
- 41:14 - AI and the Future of SaaS
- 49:33 - Why Expertise Still Matters
- 53:24 - Distribution and Fast Followers
- 59:13 - Worldview as Differentiation
- 61:03 - Writing to Think
- 68:28 - Where to Find Jason
Jason’s Links
- The Book » https://shop.hiddenmultipliers.com/
- The Skills » https://skills.asmartbear.com/
- Jason’s Blog » https://longform.asmartbear.com/
- Jason’s Podcast » https://smartbearlive.transistor.fm/
- Jason’s LinkedIn » https://www.linkedin.com/in/jasoncohen/
----
Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
