Joel Clermont - The Pros And Cons Of Selling Software Development As A Subscription
Laravel expert Joel Clermont joined me on Ditching Hourly to share how he and his co-founder run their successful dev subscription business.
Chapters
Joel’s Links
- (00:00) - Introduction and Guest Introduction
- (00:16) - Joel's Background and Business Model Transition
- (01:54) - Launching the Dev Subscription Model
- (04:47) - Marketing and Initial Success
- (07:44) - Client Profiles and Demand
- (11:19) - Managing Client Expectations and Scope
- (18:58) - Onboarding and Project Management
- (21:21) - Handling Messy Projects and Infrastructure
- (25:06) - Client Capacity and Longevity
- (26:47) - Exploring Client Sizes and Ideal Fits
- (28:39) - Balancing Workload and Client Expectations
- (32:06) - Ensuring Client Satisfaction
- (34:47) - Managing Work and Time Effectively
- (43:11) - Challenges and Downsides of Subscription Model
- (47:54) - Marketing Strategies for Developers
- (52:52) - Conclusion and Resources
Joel’s Links
- Joel’s website » https://nocompromises.io/
- Joel’s books » https://masteringlaravel.io/books
- Joel’s courses » https://masteringlaravel.io/courses
- Joel’s community » https://masteringlaravel.io/community
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Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
You DON'T need more convincing that vague positioning is a problem.
You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.
On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.
That's what we'll tackle in this workshop.
It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
You DON'T need more convincing that vague positioning is a problem.
You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.
On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.
That's what we'll tackle in this workshop.
It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Creators and Guests
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
Guest
Joel Clermont
Helping Laravel devs level up their skills at masteringlaravel.io • Helping Laravel teams ship better products at nocompromises.io
