John Warrillow - The Art of Selling Your Business

Best selling author John Warrillow joins me to talk about what to do when you want to sell a SaaS.
Best selling author John Warrillow joins me to talk about what to do when you want to sell a SaaS.

Talking Points
  • Why buyers might pay a much higher multiple than normal for a SaaS
  • The pros and cons of annual vs monthly subscription models
  • How to know when to sell your SaaS
  • What to do before you sell your SaaS
  • Business brokers vs M&A professionals
  • What to say when a potential buyer asks, “If your SaaS is so great, why are you selling it?”
  • How to avoid “golden handcuffs” if hanging around is not for you
John’s Bio

John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business.

His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners.

In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. You can follow John's work by signing up at

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Creators and Guests

Jonathan Stark
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
John Warrillow - The Art of Selling Your Business
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