JS on SuiteScript Stories with Tim Dietrich and Eric Grubaugh
Tim Dietrich and Eric Grubaugh invited me to join them on SuiteScript Stories to talk about the pros and cons of a platform specialization, the paradox of positioning, and, of course, the horrors of hourly billing.
Tim and Eric were kind enough to let me post the interview here on Ditching Hourly, but if you're a NetSuite developer, you should check out their podcast at https://suitescriptstories.com/
We discuss:
Tim and Eric were kind enough to let me post the interview here on Ditching Hourly, but if you're a NetSuite developer, you should check out their podcast at https://suitescriptstories.com/
We discuss:
- Jonathan's and Tim's shared history in the FileMaker Pro space
- Jonathan's AHA moment when he realized hourly billing was killing his business
- The misaligned financial incentives created by hourly billing
- How specializing in a narrower target market amplifies your opportunities
- The various forms of specialization: Vertical, Horizontal, Platform
- The obstacles an agency faces when trying to specialize
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Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
You DON'T need more convincing that vague positioning is a problem.
You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.
On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.
That's what we'll tackle in this workshop.
It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
You DON'T need more convincing that vague positioning is a problem.
You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.
On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.
That's what we'll tackle in this workshop.
It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Creators and Guests
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
