Ditching Hourly

Advisory CFO, daily emailer, and podcast host Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients.

CHAPTERS

• (00:00) - DH358 Lauren Pearl - The Daily CFO Pricing Framework
• (00:09) - Lauren Pearl's Background and Role
• (02:08) - Client Types and Fit
• (04:18) - The Origin of the Pricing Framework
• (07:23) - Step-by-Step Pricing Framework
• (08:01) - Setting the Floor Price
• (20:47) - Setting the Ceiling Price
• (38:50) - Understanding Customer Decision-Making
• (40:15) - The Power of Post-Purchase Feedback
• (41:27) - Exploring Customer Value Perception
• (43:51) - Competitive Analysis and Market Expectations
• (47:40) - Pricing Strategies and Customer Commitment
• (01:09:55) - Experimentation and Continuous Improvement
• (01:14:18) - Where to Find Lauren Online

LAUREN'S LINKS

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!