Ditching Hourly

Advisory CFO, daily emailer, and podcast host Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients.

CHAPTERS

• (00:00) - DH358 Lauren Pearl - The Daily CFO Pricing Framework
• (00:51) - Lauren Pearl's Background and Role
• (02:50) - Client Types and Fit
• (05:00) - The Origin of the Pricing Framework
• (08:05) - Step-by-Step Pricing Framework
• (08:43) - Setting the Floor Price
• (21:29) - Setting the Ceiling Price
• (39:32) - Understanding Customer Decision-Making
• (40:57) - The Power of Post-Purchase Feedback
• (42:09) - Exploring Customer Value Perception
• (44:33) - Competitive Analysis and Market Expectations
• (48:22) - Pricing Strategies and Customer Commitment
• (01:10:37) - Experimentation and Continuous Improvement
• (01:15:00) - Where to Find Lauren Online

LAUREN'S LINKS

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