Ditching Hourly

Advisory CFO, daily emailer, and podcast host Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients.

CHAPTERS

• (00:00) - DH358 Lauren Pearl - The Daily CFO Pricing Framework
• (00:09) - Lauren Pearl's Background and Role
• (02:08) - Client Types and Fit
• (04:18) - The Origin of the Pricing Framework
• (07:23) - Step-by-Step Pricing Framework
• (08:01) - Setting the Floor Price
• (20:47) - Setting the Ceiling Price
• (38:50) - Understanding Customer Decision-Making
• (40:15) - The Power of Post-Purchase Feedback
• (41:27) - Exploring Customer Value Perception
• (43:51) - Competitive Analysis and Market Expectations
• (47:40) - Pricing Strategies and Customer Commitment
• (01:09:55) - Experimentation and Continuous Improvement
• (01:14:18) - Where to Find Lauren Online

LAUREN'S LINKS

----

Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?

You DON'T need more convincing that vague positioning is a problem.

You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.

On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.

That's what we'll tackle in this workshop.

It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.

Live attendance is limited to 20, so don't wait.

Learn more at: https://jonathanstark.com/sgs

Enroll in Positioning For Soloists now »

Hope to see you live in Zoom on Tuesday.