Ditching Hourly

Hello and welcome to Ditching Hourly. I'm Jonathan Stark. When you want something and you can't get it, it's frustrating. This feeling goes by many different names depending on the context. Here's a long list. Tension, hunger, thirst, desire, longing, ambition, jealousy, envy, craving, and so on. We could debate which of these are healthy and which are not, but that's not the point. The point is to call your attention to the fundamental principle that is behind all of these terms, and that principle is this. The person experiencing the frustration wants, not needs, something they don't have. In other words, there's a gap between where they are, in other words, their current state, and where they'd like to be, in other words, their desired future state. This gap creates a feeling that the feeler wants to stop feeling. This gap is the reason you buy things, but more importantly, this gap is the reason people buy things from you. That's it for this week. I'm Jonathan Stark, and I hope you join me again next time for Ditching Hourly. Bye. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time, or positioning yourself as the go-to person in your space, or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call, C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there.