Nick Richtsmeier - The Damn Rules
Growth consultant and author of The Damn Rules, Nick Richtsmeier joined me on Ditching Hourly to talk about why internet-based inbound marketing systems have stopped working, aren't coming back, and what might work instead.
- 00:27 Nick's Background and Work
- 01:10 Why the Internet Is Toast
- 03:09 What Distribution Means Now
- 04:36 Inbound as Attention Arbitrage
- 07:56 The Attention Economy Is a Casino
- 13:37 Five Major Disruptions
- 22:36 Trust and Attachment as Scarcity
- 25:34 Friction as a Load-Bearing System
- 30:10 Restoring Trust Through Human Contact
- 35:01 Selling When People Are Scrolling
- 39:19 Notice Meetings and Relationship Networks
- 41:47 Why Friction Polishes Ideas
- 50:37 The Damn Rules and Closing Thoughts
Nick's bio:
Nick Richtsmeier is the creator of Trust-Made Growth® and the author of The Damn Rules: How Vulnerability, Inefficiency, and Love Liberate Leaders from the Trustbroken Economy, a strategist and cultural navigator helping founder-led, relationship-driven firms build durable businesses in the age of AI extraction and from the wreckage of the trustbroken economy.
Nick's links:
Nick Richtsmeier is the creator of Trust-Made Growth® and the author of The Damn Rules: How Vulnerability, Inefficiency, and Love Liberate Leaders from the Trustbroken Economy, a strategist and cultural navigator helping founder-led, relationship-driven firms build durable businesses in the age of AI extraction and from the wreckage of the trustbroken economy.
Nick's links:
- Personal » https://nickrichtsmeier.com
- Book » https://nickrichtsmeier.com
- Newsletter » https://damnrulesbook.com
- LinkedIn » https://linkedin.com/in/nickrichtsmeier
- Podcast » “Damns Given with Nick Richtsmeier” available on all major platforms
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Live attendance is limited to 20, so don't wait.
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Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
You DON'T need more convincing that vague positioning is a problem.
You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.
On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.
That's what we'll tackle in this workshop.
It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
