Positioning Your Firm with guest Joel Pilger
Joel Pilger on positioning.
Joel Pilger on positioning.
Talking Points
- The importance of outcome-based positioning
- The democratization of tools (and the resulting commoditization of services)
- How Rails damaged the business of web development
- The types of value that creative firms can deliver (if they would just stop talking about their tools)
- Why creative firms accidentally devalue themselves in their marketing
- How jargon destroys client trust
- Why it is a bad thing if your clients understand your jargon
- The difference between building something nobody hates vs something someone loves
- The difference between between appealing to peers vs appealing to buyers
- Why SEO attracts price sensitive buyers
- Why great positioning attracts better clients
- Why niching down attracts more AND better leads
- How the "addiction to cash" wrecks your sales efforts
- Joel's AMAZING positioning hack (a vs the)
- Joel's "Three P" positioning exercise (i.e., purpose, power, personality)
Joel's Bio
Joel Pilger helps great creatives run great creative companies. As a RevThinker, Joel has advised hundreds of creative firms based in 23 countries around the world. He is the host of the RevThinking Podcast as well as the host of regular QOHORT retreats and dinners for creative entrepreneurs in New York, Los Angeles, and London.
Related Links
- Joel's website
- RevThinking Podcast
- RevThink email course
- QOHORT
- Joel's bad positioning meme
- Jonathan's soggy positioning collection
- The Introduction Game
- The Rolodex Moment
- The Why Conversation
- First Fight website
- First Fight interview
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Have you ever thought about starting a podcast but gave up because it seemed too hard?
I’ve got good news for you:
If you can run a Zoom call, you can host a podcast.
In my 5-Day Podcast Challenge, you will learn exactly what to do (and, more importantly, NOT do) to get your podcast off the ground in as little as five days.
Stop thinking and start doing. You could be inviting guests to your new show in less than two weeks.
ENROLL IN 5DPC NOW »
I hope to see (and hear) you there!
Creators and Guests
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
