Ditching Hourly

Hello and welcome to Ditching Hourly, I'm Jonathan Stark. In my coaching community, aka Ditcherville, there was a question about my punk approach to content marketing and sales funnels. So if you're drawn to a less salesy slash more punk approach, here's my underlying strategy for everything I do. I help people I like get what they want at scale for free. So what does this look like for an authority-based soloist business? It's simple. You publish as often as humanly possible, ideally daily. But how do you publish daily? First, have a laser-focused sun in your content solar system. Second, have one place to capture ideas the second they occur to you. And third, remove all friction from the publishing process. All right, but how do you publish? Well, there are two types of publishing you need to do as an authority. The first is writing and the second is speaking. Writing could be a blog or tweet storms or LinkedIn articles or mailing lists or whatever. My favorite is a mailing list. Speaking could be a YouTube channel, podcast, events, meetups, guesting on other people's shows, television interviews, or anything else. Podcasting is my favorite of these. Once you've chosen your two publishing channels, ignore everything else and just do the work. If you're not getting traction, the move isn't to pivot to a different funnel slash marketing stack, it's to publish better stuff. And by better, I mean more useful to the people who you want to help. Speaking of which, I hope this helps you. That's it for this week. I'm Jonathan Stark, and I hope you join me again next time for Ditching Hourly. Bye. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time, or positioning yourself as the go-to person in your space, or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to JonathanStark.com slash call, C-A-L-L. That URL again is JonathanStark.com slash call. Hope to see you there.