Rod Aparicio - The Myth of Personal Brand

Rod Aparicio - The Myth of Personal Brand

Fellow daily emailer and No-BS marketer Rod Aparicio joined me on Ditching Hourly to bust the myth of personal branding.

Rod’s Links
AI Summary

In this episode, Jonathan Stark and guest Rod Aparicio discuss the concept of personal brand and its misconceptions. They emphasize that personal brand is more about influencing perceptions rather than controlling how one is perceived. The importance of authenticity and credibility in building a personal brand is highlighted, along with the distinction between brand and reputation. The episode also explores the relevance of personal branding for solopreneurs and small businesses, emphasizing the need for positioning oneself and focusing on the needs of the target market rather than obsessing over self-image or becoming an influencer. Credibility and trust are emphasized as crucial factors in attracting and retaining clients for solopreneurs.

Key Points
  • Authenticity can be defined differently, with some emphasizing being true to oneself and others focusing on being different from others.
  • Building a personal brand requires a curated version of oneself, but should align with one's values and not be hypocritical.
  • Aspiration is the desire to become something, while inspiration is the internal motivation to do what one truly wants.
  • Aspiration in personal branding could lead to a lack of authenticity and failure.
  • Positioning oneself based on alignment and targeting the right audience is more valuable than building a personal brand.
  • A credible offer, backed by testimonials, case studies, and referrals, builds trust with potential clients.
  • Personal branding can lead to a sense of desperation and may not result in long-term success.
Best Quotes
  • “A personal brand is mainly how people can control how they want to be seen and perceived by others.”
  • “A reputation can be linked to a person, and a brand is something that you make artificial.”


Do you have questions about how to improve your business?

Things like:
  • Value pricing your work instead of billing for your time?
  • Positioning yourself as the go-to person in your space?
  • Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
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Creators and Guests

Jonathan Stark
Jonathan Stark
The Ditching Hourly Guy • Author of Hourly Billing Is Nuts • Former software developer on a mission to rid the world of hourly building