Ditching Hourly

Hello and welcome to Ditching Hourly. I'm Jonathan Stark. A person on my daily mailing list sent in a story about an insight he gained after transitioning to value pricing. Here's what he wrote. Hey Jonathan, the hardest part of value pricing to me was always determining a measurable end result. We tend to think in terms of monetary value or something like more leads or more conversions. In brand design, it's almost impossible to think that way because the ROI is further down the road and really hard, if not impossible, to measure. So I let go of the numbers game and started focusing on the emotional aspect. I've had a client who wanted to redesign their website because they'd been in business for five years and they felt like they deserved it. I made sure not to lessen their sense of accomplishment by giving them a low price. My advice for anyone who thinks it's impossible to value price would be to think outside of the numbers game and focus on delivering an emotional result. It's messier and not watertight, but at least you can determine a desired future state. Take it from there. Regards. Yes, this reader has completely nailed it. Now I know this is going to make me sound like a snake oil salesman, but hear me out. At the highest level, everyone who sells anything is selling a feeling. Don't believe me? Alright, let me ask you this. Do you believe that delivering customer satisfaction is important? If you said no, then I predict you won't have a very successful business. If you said yes, then I would like to point out that satisfaction is a feeling. And if all you did was reliably deliver that particular feeling to your customers, I predict that you'll have a very successful business. That's it for today. I'm Jonathan Stark and I hope you join me again next time on Ditching Hourly. Bye. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time. Or positioning yourself as the go-to person in your space. Or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call. C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time. Or positioning yourself as the go-to person in your space. Or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call. C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there.