Ditching Hourly

The benefits of offering a productized service.

In this episode of Ditching Hourly I'm joined by guest Ben Manley. Ben is the founder of Knapsack, a web design firm that offers an laser focused productized service that allows his team to deliver beautiful websites to their clients in one day.

Ben shares his background and explains in detail how he went from a generalist design freelancer who would do anything from Photoshop comps to theater sets, to running a highly specialized web design firm that generates incredible word-of-mouth referrals.

As a past client of Ben's, I can tell you from experience that his process is stellar and delivers a huge amount of value in a very short time.

Talking Points

• Transitioning from hourly billing to project based prices
• The benefits of specializing
• The importance of having a healthy margin
• Designing with the client over your shoulder
• How to ask for good design feedback
• Capitalizing on a platform specialization
• Preventing scope creep on fixed price services

Related Links

• Knapsack
• The site Ben build for Jonathan (password is 'mobile')
• StoryBrand
• Breaking the Time Barrier by Mike McDerment and Donald Cowper

• Value pricing your work instead of billing for your time?
• Positioning yourself as the go-to person in your space?
• Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?