Sew Heidi - The Business of Fashion Design

Sew Heidi is a business coach and educator who helps freelance fashion designers build better businesses. She joined me on Ditching Hourly to compare notes on the similarities and differences between freelancing in fashion vs. freelancing in software. Spoiler alert: There was a lot more in common than you might expect.

Episode Summary

In this episode, we discuss the journey of fashion freelancing, the business of fashion design, the complexities of product development, the transition to permanent freelancing, and the business-building principles for freelancing. Our guest Heidi shares her success story of becoming a fashion freelancer in 2009 and building a six-figure income in just 30-40 hours a week. We discuss the roles and processes involved in the fashion industry, from fashion design to pattern-making and textile design. We also cover the importance of niche-down and positioning for business success and the importance of cash flow and finance. This episode is full of valuable insight for anyone looking to become a successful freelancer of any type.

Heidi’s Bio

After running a brand I grew to hate and working 60+ hours in a toxic fashion job, I almost burnt out of the fashion industry. But then I found freelancing. I reached $100k+ and was living my dream, working when I wanted, traveling, and I never worried about paying the bills.

I worked for myself, earned steady income, and loved my clients. #winwinwin

Since then, I’ve taught 1000s of fashion freelancers to do the same through my free content, my podcast, and my program, Freelance Accelerator: from Surviving to Thriving (FAST).

Heidi’s Links


Do you have questions about how to improve your business?

Things like:
  • Value pricing your work instead of billing for your time?
  • Positioning yourself as the go-to person in your space?
  • Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.

Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

To book your one-on-one coaching call, go to:

I hope to see you there!

Creators and Guests

Jonathan Stark
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
Sew Heidi - The Business of Fashion Design
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