Pricing strategist Shannon Mattern joined me on Ditching Hourly to discuss how to present pricing options in a project proposal based on the mindset of the buyer: investment-minded, expense-minded, and hustle-minded.
In this episode, we dive into Shannon's Package Matrix method, a framework she developed to offer clients different levels of service and pricing options. We explore how to implement this strategy, manage client expectations, and ensure timely payments.
- 00:00 Introduction
- 00:25 Shannon's Background
- 01:24 Overcoming Pricing Challenges
- 02:24 Package Matrix Method
- 06:23 Implementing Package Matrix
- 10:58 Sales Process and Payment Terms
- 17:21 Handling Client Delays
- 20:58 Sales Cycle and Proposal Strategy
- 28:03 Presenting Proposals
- 39:51 Follow-up and Decision Deadlines
- 47:19 Final Thoughts and Resources
Shannon Mattern is a pricing strategist and the creator of the Package Matrix™ Method. She's also the host of the Profitable Web Designer and Anchor High podcasts, and founder of Web Designer Academy, where she helps women web designers move from undercharging to premium pricing. You can connect with Shannon at https://shannonmattern.com or on LinkedIn at https://linkedin.com/in/shannonmattern
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
