Ditching Hourly

Hello and welcome to Ditching Hourly. I'm Jonathan Stark. A member of my mailing list, Michael Coots, wrote in to share a success story from his nephew. Michael wrote, By the way, my nephew has employed your tips from the firewood selling exercise and has realized the value of changing his generic pine cones for sale $5 a bag to get your fire roaring with tinder dry pine cones $10 a bag. I love this. I love it. So first of all, kudos to Michael's nephew for taking a simple action that doubled his prices. Second of all, this new messaging is not snake oil marketing BS. Michael's nephew has merely changed his messaging from self-centered to buyer centered. He's done his buyers a favor by connecting the dots between pine cones and a roaring campfire. They probably don't care about pine cones normally, but they probably do care about a roaring campfire. I, for one, am an avid pyromaniac and have never thought of pine cones as a good fire starter until now. Good job. If you'd like a link to the tips for firewood selling that Michael referenced in this article, you can jump over to the show notes and you'll find a link to it there. That's it for this week. I'm Jonathan Stark, and I hope you join me again next time for Ditching Hourly. Bye. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time, or positioning yourself as the go-to person in your space, or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call, C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there.