Ditching Hourly

Hello and welcome to Ditching Hourly. I'm Jonathan Stark. Let's say you were driving by a business and saw a sign out front that said, I help people with problems. Would you immediately park your car and run inside to find out more? Would you scribble down the phone number to tell one of your friends about it? Would you think, awesome, that's exactly what I've been looking for? No, no, and no. A vague positioning statement does not connect with anyone. It's not credible because it doesn't rule anyone out. It doesn't stake out a claim of expertise in a particular space. In short, it doesn't take a stand. Without specificity, it's meaningless. And if it doesn't mean anything to anyone, it doesn't mean anything to anyone. That's it for this week. I'm Jonathan Stark, and I hope you join me again next time for Ditching Hourly. Bye. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time? Or positioning yourself as the go-to person in your space? Or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call, C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there.