Ditching Hourly

If you're barely getting any leads, you're not going to have the confidence to experiment with ditching hourly billing.

Hello! and Welcome to Ditching Hourly. I'm Jonathan Stark.

Today, I'm going to talk about gaining the confidence you need to experiment with new pricing techniques by increasing the number of leads you get on a weekly basis.

"Insanity: doing the same thing over and over again and expecting different results." —Albert Einstein

Advice:

Get more leads so you can start practicing new things.

How to get more leads:

Freely share your expertise with people who would be your ideal buyers. i.e., TEACH

Ways to freely share your expertise:

1. Speak at conferences attended by your ideal buyers
2. Guest on podcasts listened to by your ideal buyers
3. Blog for websites read by your ideal buyers
4. Write for magazines read by your ideal buyers
5. Build relationships with people who are trusted by your ideal buyers
6. Open source some code that would be of use to your ideal buyers
7. Publish screencasts that would be of use to your ideal buyers
8. Publish a podcast that would be of use to your ideal buyers
9. Host a webinar that would be of use to your ideal buyers
10. Host a meetup that would be of use to your ideal buyers

• Value pricing your work instead of billing for your time?
• Positioning yourself as the go-to person in your space?
• Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?