Ditching Hourly

Hello and welcome to Ditching Hourly. I'm Jonathan Stark. Have you ever read about a billionaire spending an air quotes crazy amount of money on something air quotes stupid? Like maybe a super yacht or a private island or an iconic oil painting? Yeah, I have too. But now let me ask you this. Have you ever splurged on something? Have you ever treated yourself? Have you ever bought something that somebody else would consider extravagant? Have you ever not bought the cheapest option and then told yourself a story about why the more expensive one was actually a better deal? Yeah, I've done that too. Here's the thing. If you drink Starbucks coffee or have an iPhone or wear Nike socks or own a pair of jeans that cost more than $10, somebody somewhere thinks you're crazy for throwing your money away on something stupid. And you would disagree with them because you have your reasons. Just like the billionaire would disagree with you because they have their reasons. Value is totally subjective. There is no right or wrong when it comes to what someone is willing to spend on something. What they're willing to spend is what they're willing to spend. Value is a function of three things. Desire, buying power, and availability of options. Other people's air quotes luxury purchases are simply things that you don't want or that you can't afford or that have a cheaper option that is acceptable to you. That's it for this week. I'm Jonathan Stark. I hope you join me again next time for Ditching Hourly. Bye. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time. Or positioning yourself as the go-to person in your space. Or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to JonathanStark.com slash call. C-A-L-L. That URL again is JonathanStark.com slash call. Hope to see you there.