Value Pricing in the Enterprise with guest Jeff Scornavacca

Value Pricing in the Enterprise with guest Jeff Scornavacca


Value pricing enterprise software projects with guest Jeff Scornavacca

Ditching Hourly 021: Value Pricing in the Enterprise with guest Jeff Scornavacca

Hello! and Welcome to Ditching Hourly. I'm Jonathan Stark.

Today, I'm joined by guest Jeff Scornavacca. Jeff is a business consultant who helps companies improve their contracting and offer development processes. He's worked with clients like Johnson & Johnson, Ocean Spray Cranberries, Reebok, and many others. Jeff has been value pricing enterprise clients for years which is what we focus on in this episode.

The next time someone asks you for your hourly rate, this is what you should say: "I don't have one." To learn what to say next, visit to signup for my free email course. Again, that url is:


Do you have questions about how to improve your business?

Things like:
  • Value pricing your work instead of billing for your time?
  • Positioning yourself as the go-to person in your space?
  • Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.

Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

To book your one-on-one coaching call, go to:

I hope to see you there!

Creators and Guests

Jonathan Stark
Jonathan Stark
The Ditching Hourly Guy • Author of Hourly Billing Is Nuts • Former software developer on a mission to rid the world of hourly building