Zach Stevens - Year 3 of Growing a Subscription Business
Co-founder of Conversion Factory, Zach Stevens, rejoined me on Ditching Hourly to give us an update on how he's growing his subscription SaaS marketing agency in year 3.
Links We Mentioned
Links We Mentioned
- Conversion Factory Website
- Zach's partner Corey, on X
- The Superstruct Manifesto by David Guttman
- The "If You're Such An Expert" Ditcherville Comic
Chapters
- (00:00) - Introduction and Welcome
- (00:10) - Zach's Business Journey
- (01:19) - Conversion Factory's Growth
- (02:26) - Subscription Model Insights
- (04:04) - Hiring and Team Expansion
- (08:32) - Training and Onboarding
- (20:48) - Client Management Strategies
- (30:00) - Client Frustrations and Communication Strategies
- (31:04) - The Inefficiency of Phone Calls
- (33:19) - Setting Client Expectations
- (37:05) - AI in Copywriting and Design
- (45:53) - Subscription Model Benefits
- (54:49) - Final Thoughts and Future Plans
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Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
You DON'T need more convincing that vague positioning is a problem.
You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.
On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.
That's what we'll tackle in this workshop.
It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
You DON'T need more convincing that vague positioning is a problem.
You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.
On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.
That's what we'll tackle in this workshop.
It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Creators and Guests
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
Guest
Zach Stevens
I help SaaS teams turn traffic into revenue 🤘 Co-Founder https://t.co/QGraqCgVV5 | Personal portfolio https://t.co/w0Fy6e2kkI | Podcast https://t.co/rxaJFKzLeL
