Bryan Strawser - Breaking Seven Figures For The First Time
Bryghtpath CEO and Ditcherville lifetime resident Bryan Strawser joined me on Ditching Hourly to share the secrets behind his huge business wins in 2023.
Bryan's Links:
Bryan's Links:
- Website: https://bryghtpath.com/
- YouTube: https://www.youtube.com/c/Bryghtpath
- Podcast: https://bryghtpath.com/resources/managing-uncertainty-podcast/
- LinkedIn: https://www.linkedin.com/in/bryanstrawser/
Summary (ai generated):
In this episode of Ditching Hourly, Jonathan Stark interviews Bryan Strausser of BrightPath about how positioning his consulting firm and using program evaluation "roadmaps" as a first engagement with clients has led to major growth and 7-figure revenue. They discuss Bryan's journey from generalist consultant to focused niche positioning, using content marketing and authority building to attract ideal clients, the roadmapping process to diagnose client needs before prescribing solutions, how to price and sell high-value services, and building ongoing managed services for recurring revenue.
Chapters:
[00:00:00] Introduction
[00:02:00] From generalist to focused positioning
[00:08:00] Attracting clients through content marketing
[00:13:00] Client onboarding with program evaluation roadmaps
[00:21:00] Using the podcast to build authority
[00:25:00] The importance of positioning
[00:28:00] Pricing and selling high-value services
[00:36:00] The roadmapping sales process
[00:44:00] Writing effective proposals
[00:51:00] Increasing profits through pricing
[00:53:00] Growing through managed services
[00:56:00] Conclusion
In this episode of Ditching Hourly, Jonathan Stark interviews Bryan Strausser of BrightPath about how positioning his consulting firm and using program evaluation "roadmaps" as a first engagement with clients has led to major growth and 7-figure revenue. They discuss Bryan's journey from generalist consultant to focused niche positioning, using content marketing and authority building to attract ideal clients, the roadmapping process to diagnose client needs before prescribing solutions, how to price and sell high-value services, and building ongoing managed services for recurring revenue.
Chapters:
[00:00:00] Introduction
[00:02:00] From generalist to focused positioning
[00:08:00] Attracting clients through content marketing
[00:13:00] Client onboarding with program evaluation roadmaps
[00:21:00] Using the podcast to build authority
[00:25:00] The importance of positioning
[00:28:00] Pricing and selling high-value services
[00:36:00] The roadmapping sales process
[00:44:00] Writing effective proposals
[00:51:00] Increasing profits through pricing
[00:53:00] Growing through managed services
[00:56:00] Conclusion
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Are your prices secretly based on hours, effort, or market rates?
If so, buyers will treat you like labor, devalue your assistance, and try to negotiate lower rates.
On Wednesday, August 12th, 2026, at noon Eastern Time, I'm running a live workshop called Stop Pricing Like a Freelancer.
In this workshop, we'll move toward prices based on the buyer's desired outcome instead.
It's the first session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in “Stop Pricing Like a Freelancer” now »
Hope to see you live in Zoom on Wednesday.
Are your prices secretly based on hours, effort, or market rates?
If so, buyers will treat you like labor, devalue your assistance, and try to negotiate lower rates.
On Wednesday, August 12th, 2026, at noon Eastern Time, I'm running a live workshop called Stop Pricing Like a Freelancer.
In this workshop, we'll move toward prices based on the buyer's desired outcome instead.
It's the first session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in “Stop Pricing Like a Freelancer” now »
Hope to see you live in Zoom on Wednesday.
Creators and Guests
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
Guest
Bryan Strawser
Continuity & Crisis Expert | CEO @bryghtpath | Chair @mnguncaucus | PhD Student @hamlineU | EMT | Proud Alum: @warstudies @kingsakc @harvardnpli @carlsonnews
