Carl Richards - Making Stuff On Purpose
Carl Richards of Behavior Gap joins me to talk about why it makes sense for him to sell his new book for $10,000.
Carl Richards of Behavior Gap joins me to talk about why it makes sense for him to sell his new book for $10,000.
Talking Points
- The paradox of working in public every day
- The terror of going from 0 to 1
- Using permission-less projects to get going
- The importance of noticing “tailwind”
- Turning flaws into features
- Using impostor syndrome as a compass
- Reacting to negative feedback about pricing
- How to decide whether to start a podcast
Carl’s Bio
Carl Richards is a Certified Financial Planner™ and creator of the Sketch Guy column, appearing weekly in The New York Times since 2010.
Carl has also been featured on Marketplace Money, Oprah.com, and Forbes.com. In addition, Carl has become a frequent keynote speaker at financial planning conferences and visual learning events around the world.
Through his simple sketches, Carl makes complex financial concepts easy to understand. His sketches also serve as the foundation for his two books, The One-Page Financial Plan: A Simple Way to Be Smart About Your Money and The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money (Portfolio/Penguin).
His sketches have appeared in a solo show at the Kimball Art Center in Park City, Utah as well as other showings at Parsons School of Design in New York City, The Schulz Museum in Santa Rosa, California, and an exhibit at the Mansion House in London.
His commissioned work is on display in businesses and educational institutions across the globe.
Find Carl online here:
- https://behaviorgap.com
- https://behaviorgap.com/radio/
- https://www.linkedin.com/in/thinkingcarl
- https://twitter.com/behaviorgap
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Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
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Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?
You DON'T need more convincing that vague positioning is a problem.
You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.
On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.
That's what we'll tackle in this workshop.
It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.
Live attendance is limited to 20, so don't wait.
Learn more at: https://jonathanstark.com/sgs
Enroll in Positioning For Soloists now »
Hope to see you live in Zoom on Tuesday.
Creators and Guests
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
