Professor-in-residence at StoryBrand and host of the new podcast Badass Softie, Dr. J.J. Peterson, joined me on Ditching Hourly to discuss how to strike a balance between authority and empathy.
And be sure to stick around to the end to hear J.J.'s take on AI's impact on professional services and how to avoid creating ‘louder garbage’ :-)
Chapters
Links
And be sure to stick around to the end to hear J.J.'s take on AI's impact on professional services and how to avoid creating ‘louder garbage’ :-)
Chapters
- (00:00) - Introduction and Guest Welcome
- (00:17) - JJ Peterson's Current Ventures
- (01:11) - The Concept of 'Badass Softie'
- (03:26) - StoryBrand Framework Explained
- (06:20) - Empathy and Authority in Leadership
- (08:42) - Balancing Empathy and Authority in Coaching
- (12:38) - Personal Experiences and Coaching Styles
- (16:05) - Communicating Empathy and Authority Effectively
- (24:44) - Engaging Your Audience with Empathy and Authority
- (28:06) - Controlling the Narrative in Marketing
- (29:07) - Embracing Your Authentic Self as a Guide
- (31:41) - Overcoming Imposter Syndrome
- (40:52) - The Importance of Niching Down
- (47:35) - Leveraging AI in Professional Services
- (51:39) - Conclusion and Final Thoughts
Links
- J.J.'s website » https://www.drjjpeterson.com/
- J.J.'s podcast » https://www.badasssoftie.com/
----
I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline."
If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you.
We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM.
For all the details and to reserve your seat, just click the link below:
Reserve Your Seat In Providence Now »
Hope to see you in Providence on Dec 9 and 10!
I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline."
If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you.
We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM.
For all the details and to reserve your seat, just click the link below:
Reserve Your Seat In Providence Now »
Hope to see you in Providence on Dec 9 and 10!
