Professor-in-residence at StoryBrand and host of the new podcast Badass Softie, Dr. J.J. Peterson, joined me on Ditching Hourly to discuss how to strike a balance between authority and empathy.
And be sure to stick around to the end to hear J.J.'s take on AI's impact on professional services and how to avoid creating ‘louder garbage’ :-)
Chapters
Links
And be sure to stick around to the end to hear J.J.'s take on AI's impact on professional services and how to avoid creating ‘louder garbage’ :-)
Chapters
- (00:00) - Introduction and Guest Welcome
- (00:17) - JJ Peterson's Current Ventures
- (01:11) - The Concept of 'Badass Softie'
- (03:26) - StoryBrand Framework Explained
- (06:20) - Empathy and Authority in Leadership
- (08:42) - Balancing Empathy and Authority in Coaching
- (12:38) - Personal Experiences and Coaching Styles
- (16:05) - Communicating Empathy and Authority Effectively
- (24:44) - Engaging Your Audience with Empathy and Authority
- (28:06) - Controlling the Narrative in Marketing
- (29:07) - Embracing Your Authentic Self as a Guide
- (31:41) - Overcoming Imposter Syndrome
- (40:52) - The Importance of Niching Down
- (47:35) - Leveraging AI in Professional Services
- (51:39) - Conclusion and Final Thoughts
Links
- J.J.'s website » https://www.drjjpeterson.com/
- J.J.'s podcast » https://www.badasssoftie.com/
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Sales Conversations That Don’t Feel Sleazy — live Oct 20 at noon ET
Learn how to structure sales conversations so the buyer tells you what the outcome is worth without feeling sleazy or trying to manipulate them.
The live 90-minute Zoom workshop is $450 and includes the recording, transcript, summary notes, and a practical worksheet.
Learn more and register » https://jonathanstark.com/sgs
Sales Conversations That Don’t Feel Sleazy — live Oct 20 at noon ET
Learn how to structure sales conversations so the buyer tells you what the outcome is worth without feeling sleazy or trying to manipulate them.
The live 90-minute Zoom workshop is $450 and includes the recording, transcript, summary notes, and a practical worksheet.
Learn more and register » https://jonathanstark.com/sgs
