Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services.
Links:
Links:
- Eleanor's website » https://www.eleanormayrhofer.com/ditching
- Eleanor's LinkedIn » https://www.linkedin.com/in/eleanormayrhofer/
Chapters:
- (00:00) - Introduction and Guest Welcome
- (00:14) - Eleanor's Background and Business Model
- (00:52) - Straight to Non-Hourly
- (02:01) - Starting a Solo Business During COVID
- (02:44) - Initial Market Approach and Challenges
- (03:48) - Developing a Productized Service
- (04:25) - Current Business Model: Website in a Week
- (05:31) - Client Interaction and Project Scope
- (09:40) - Copywriting and Strategy Sessions
- (16:31) - Handling Project Scope and Client Expectations
- (21:24) - Marketing and Client Acquisition
- (23:20) - Client Commissions and Referrals
- (23:40) - Subscription Maintenance Services
- (24:53) - Positioning and Target Audience
- (25:53) - Overcoming Launch Procrastination
- (27:11) - Client Collaboration and Revisions
- (28:55) - Technical Setup and DNS Challenges
- (31:25) - Post-Launch Support and Testimonials
- (33:13) - Pros and Cons of Productized Services
- (36:55) - Sales Process and Lead Time
- (38:55) - Long-Term Plans and Project Juggling
- (41:01) - Avoiding Boredom with Productized Services
- (42:20) - Conclusion and Contact Information
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
