Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services.
Links:
Links:
- Eleanor's website » https://www.eleanormayrhofer.com/ditching
- Eleanor's LinkedIn » https://www.linkedin.com/in/eleanormayrhofer/
Chapters:
- (00:00) - Introduction and Guest Welcome
- (00:14) - Eleanor's Background and Business Model
- (00:52) - Straight to Non-Hourly
- (02:01) - Starting a Solo Business During COVID
- (02:44) - Initial Market Approach and Challenges
- (03:48) - Developing a Productized Service
- (04:25) - Current Business Model: Website in a Week
- (05:31) - Client Interaction and Project Scope
- (09:40) - Copywriting and Strategy Sessions
- (16:31) - Handling Project Scope and Client Expectations
- (21:24) - Marketing and Client Acquisition
- (23:20) - Client Commissions and Referrals
- (23:40) - Subscription Maintenance Services
- (24:53) - Positioning and Target Audience
- (25:53) - Overcoming Launch Procrastination
- (27:11) - Client Collaboration and Revisions
- (28:55) - Technical Setup and DNS Challenges
- (31:25) - Post-Launch Support and Testimonials
- (33:13) - Pros and Cons of Productized Services
- (36:55) - Sales Process and Lead Time
- (38:55) - Long-Term Plans and Project Juggling
- (41:01) - Avoiding Boredom with Productized Services
- (42:20) - Conclusion and Contact Information
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I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline."
If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you.
We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM.
For all the details and to reserve your seat, just click the link below:
Reserve Your Seat In Providence Now »
Hope to see you in Providence on Dec 9 and 10!
I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline."
If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you.
We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM.
For all the details and to reserve your seat, just click the link below:
Reserve Your Seat In Providence Now »
Hope to see you in Providence on Dec 9 and 10!
