Geraldine Carter - Finding Your Niche: Tackling Objections and Getting Traction

Geraldine Carter - Finding Your Niche: Tackling Objections and Getting Traction

Longtime friend-of-the-show and “three-peat” guest Geraldine Carter returns to go deep on the trials, tribulations, and benefits of niching down on a target market.

Talking Points
  • Going all in and telling everyone where you’re headed is key to getting traction
  • If starting from scratch, think about what gets you excited and what kind of work you enjoy doing
  • Don’t be afraid to be transparent with existing clients when transitioning to a new niche
  • Managing cash flow is crucial during the transition period
  • Not getting traction feels uncomfortable but should be serially solved, while not fitting into a niche is a feeling of discomfort that doesn’t go away
  • Niching down has many advantages, including having your own set of people and having more control over your calendar
  • ACFA can sell certain kinds of financial advisory products and services, but it’s more common for certified financial planners and financial advisors
Quotable Quotes
  • 04:27 “They know down deep inside where they wanna be, but they just haven’t given themselves time and space or permission to let that idea surface as a possible business model.”
  • 21:50 “Once you dive into your niche, you realize just how much there is to learn.”
  • 24:01 “It’s almost like a process of elimination where they need to know what wrong feels like in order to know what Right feels like.”
  • 26:32 “Who do you like working with? What gets you excited? What are the things that you think about when you can’t help thinking about them?”
  • 31:49 “It’s not the curfuffle that you imagine it’s going to be in your mind.”
  • 35:19 “There are a lot of pieces, there are a lot of moving parts, and it includes you having a good product, you talking about that product, but also not just talking, but speaking compellingly about the product.”
  • 41:15 “CPAs do have it easy in a way, and it’s fair that they are in a profession that is in some ways legally required to purchase the service of.”

Creators and Guests

Jonathan Stark
Jonathan Stark
The Ditching Hourly Guy • Author of Hourly Billing Is Nuts • Former software developer on a mission to rid the world of hourly building
Geraldine Carter
Geraldine Carter
Business coach for CPAs | Skier | In love with life.