James Williams - Fractional CTO Masterclass

James Williams - Fractional CTO Masterclass

James Williams of Cofebe.com joined me on Ditching Hourly to give what amounted to a masterclass on how to avoid failure and delight clients as a fractional CTO.

“The chance of failure increases proportionally with you accepting what the client tells you what to do.”

“If you accept 100% of your client’s suggestions and three months from they can’t launch or it fails, guess whose fault that is.”

“If you keep the narrative on the goal, you can avoid debates about scope.”

“I lead with questions from the back.”

“I ask a trillion questions upfront to disqualify prospects before considering pricing.”

“I’d rather take the advisory part and use the client’s dev team whenever possible.“

“I’d rather use their team than mine.”

”We don’t even do scope of work.“

“It’s not about the hours. It’s about the outcomes.”

“To guide the engineers, I write paragraphs on how the client should feel at every demo and what the qualitative goal should be.“

“My goal is always to get smaller, not bigger.”

James’ Links


Do you have questions about how to improve your business?

Things like:
  • Value pricing your work instead of billing for your time?
  • Positioning yourself as the go-to person in your space?
  • Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.

Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

To book your one-on-one coaching call, go to:


I hope to see you there!

Creators and Guests

Jonathan Stark
Jonathan Stark
The Ditching Hourly Guy • Author of Hourly Billing Is Nuts • Former software developer on a mission to rid the world of hourly building