Nick Loper of Side Hustle Nation - How to Monetize a Content-First Business

Nick Loper of Side Hustle Nation - How to Monetize a Content-First Business

Nick Loper of Side Hustle Nation joined me on Ditching Hourly to talk about how he grew his mailing list and podcast audiences to 100k+ each and how he got started making money without offering high-ticket services. 

(Additional show notes generated by

Episode Keywords:
Podcast Sponsorships, Monetizing Content, Content-First Businesses, Nick Loper, Side Hustle Show, Thought Leadership, Listener Pyramid, Email List, Mailing List, Multiple Income Streams, Online Content Empire, Freelancing, Consulting, Customized Playlist, Podcast Audience, Podcast Ad Sales, Sponsored Links, Evergreen Content, Facebook Groups, Keyword-Rich Content

Episode Summary:
In this episode, I explore podcast sponsorships and monetizing content-first businesses with guest Nick Loper, host of the Side Hustle Show. We discuss the importance of differentiating oneself from competitors and how publishing thought leadership can attract better clients. We delve into the challenges and potential benefits of monetizing a podcast through sponsorships and the significance of a captivating title. I also share my experiences in finding sponsors and growing my podcast audience. We also discuss the concept of climbing the listener pyramid, the importance of creating compelling content to attract and retain an audience, and the value of building an email list. I share my experience on the importance of mailing lists, the frequency of sending out newsletters and incorporating sponsored links as an additional revenue stream. We examine the numerous small income streams that can be generated through content-first businesses and strategies for building multiple income streams. Finally, we explore the benefits of a curated, customized playlist for podcast listeners and how it can help grow freelancing, consulting, and productized service businesses. By answering a few short questions, listeners can receive a selection of relevant episodes tailored to their interests and needs, ensuring they get the most out of their listening experience.


(0:00:00) - Monetizing a Podcast and Mailing List
(0:10:05) - The Listener Pyramid
(0:16:21) - Building an Online Content Empire
(0:22:38) - Strategies for Building Multiple Income Streams
(0:34:40) - Growing Freelancing and Consulting Businesses

Creators and Guests

Jonathan Stark
Jonathan Stark
The Ditching Hourly Guy • Author of Hourly Billing Is Nuts • Former software developer on a mission to rid the world of hourly building