The Ethics of Hourly Billing with special guest Ron Baker
Special guest Ron Baker and I discuss the ethical challenges of hourly billing.
Special guest Ron Baker and I discuss the ethical challenges of hourly billing.
The Ethics of Hourly Billing with special guest Ron Baker
Special guest Ron Baker and I discuss the ethical challenges of hourly billing.
Today I’ve got a very special episode of Ditching Hourly for you. I'm joined by value pricing pioneer, Ron Baker to discuss the ethical challenges of hourly billing.
Ron is a recovering CPA who began value pricing in 1989. He’s the author of seven best-selling books, including: Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. He’s the founder of pricing think-tank VeraSage Institute and a radio talk-show host on the VoiceAmerica.com show: The Soul of Enterprise.
Just to give you a taste, here are some of the killer quotes Ron shares:
- “A service that’s guaranteed is worth more than a service that’s not.”
- “Would you want to get on a plane and be charged $4/min retroactively?”
- “Prescription without diagnosis is malpractice.”
- “If we don’t think we’re worth it, how will our customers ever believe we’re worth it?”
LINKS
- Ron Baker on Twitter
- Implementing Value Pricing
- Pricing On Purpose
- Verasage Institute
- Extraordinary Guarantees : A New Way to Build Quality Throughout Your Company & Ensure Satisfaction for Your Customers
- "Bugs" Burger Bug Killers, Inc.
- The Backwards Bicycle
- The Soul Of Enterprise
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
Hope to see you there!
Creators and Guests
Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
