The Ethics of Hourly Billing with special guest Ron Baker
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The Ethics of Hourly Billing with special guest Ron Baker

Summary

Special guest Ron Baker and I discuss the ethical challenges of hourly billing.
Special guest Ron Baker and I discuss the ethical challenges of hourly billing.

The Ethics of Hourly Billing with special guest Ron Baker

Special guest Ron Baker and I discuss the ethical challenges of hourly billing.
Today I’ve got a very special episode of Ditching Hourly for you. I'm joined by value pricing pioneer, Ron Baker to discuss the ethical challenges of hourly billing.
Ron is a recovering CPA who began value pricing in 1989. He’s the author of seven best-selling books, including: Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. He’s the founder of pricing think-tank VeraSage Institute and a radio talk-show host on the VoiceAmerica.com show: The Soul of Enterprise.
Just to give you a taste, here are some of the killer quotes Ron shares:
  • “A service that’s guaranteed is worth more than a service that’s not.”
  • “Would you want to get on a plane and be charged $4/min retroactively?”
  • “Prescription without diagnosis is malpractice.”
  • “If we don’t think we’re worth it, how will our customers ever believe we’re worth it?”
LINKS

Creators and Guests

Jonathan Stark
Host
Jonathan Stark
The Ditching Hourly Guy • Author of Hourly Billing Is Nuts • Former software developer on a mission to rid the world of hourly building