Ditching Hourly

Hello and welcome to Ditching Hourly. I'm Jonathan Stark. Who in their right mind would pay 10 bucks for a dollar? Me. So here's the story. On Saturday mornings, I take my kids to soccer class at this big indoor athletic center. The classes are not at the same time, so I have to entertain one of my kids while the other one's running around doing their soccering thing. So my three-year-old daughter's preferred method of being entertained, while my seven-year-old is playing soccer, is to play the claw game in the lobby of the soccer complex. I don't know if you've ever seen one of these things, but it's like a giant fishbowl with cheap toys that has like this crane robot arm attached to a joystick that the kid can control. So once she's got the grabber over the desired toy, she presses the big red button, the claw comes down, it closes, and like 99% of the time it almost grabs the toy. This of course makes her squeal with delight and disappointment every time, and she loves it. It was obviously created by some demented genius, but she does love it. So here's the thing. The claw machine only accepts one dollar bills, and in my rush to get the kids out of the house last week, I failed to bring any one dollar bills. But I did have a ten dollar bill. I didn't realize this mistake until I was standing in front of the game with my daughter, who was looking up at me begging me for ticket, ticket, which is what she calls paper money. So there I was with a useless ten dollar bill, and I'm like desperately looking around for anybody who might have changed, but nobody did. You know, my daughter, I can see the look of disappointment spreading across her face, and at that moment I thought, I would happily trade this ten dollar bill for a single dollar bill right now. So the moral of the story is that money, even though it seems absolute and objective and mathematical, is actually a very subjective thing. What a ten dollar bill is worth to any given person changes based on the circumstances. If a client agrees to pay you ten thousand dollars for a WordPress site, it's because they believe they'll be happier with the site, or the outcome of what they think the site is going to deliver for their business, than they would be with the ten thousand dollars. If you agree to build a WordPress site for ten thousand dollars, it's because you believe you'll be happier with the ten thousand dollars and what it can do for you, than with the resources that it will take you to build the site. This doesn't mean that WordPress sites are worth ten thousand dollars forever and always for everyone in the abstract. What it does mean is that in a particular set of circumstances, ten thousand dollars for a WordPress site seems like a good deal to you and to your client. That's it for today, I'm Jonathan Stark and this is Ditching Hourly. Bye. Hey folks, just want to let you know that I recently upgraded my mentoring program to include six months of unlimited 24-7 access to my private Slack community. So in addition to unlimited email and phone calls, you can now ping me in Slack at your leisure. You can find out more at expensiveproblem.com slash mentoring. Hope to see you there. Hey Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time, or positioning yourself as the go-to person in your space, or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call. C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there.