When Friends and Family Ask You to Work for Free

Reuven Lerner on Building a Software Training Business

Reuven Lerner on building a software training business.

What to Send to Your Email Subscribers (Marketing Your Service Business)

Attracting New Clients With Your B2B Content Marketing Strategy

Are You Giving Away Too Much Free Content?

Positioning: Can You Work With Your Client's Competitors?

The Difference Between Horizontal & Vertical Marketing [Business Strategy for Service Providers]

Marketing for Service Providers: Is Value Pricing Effective for New Freelancers?

"Outcome Based Selling" vs. "What I'll Be Doing to Get the Outcome"

Two Pricing Curves to Measure Value: "Goldilocks" vs. "Might as Well"

Sales for Consultants: How to Convert Inbound Leads into Clients

The Easiest Way to Discuss Value Pricing Questions with Clients

Freelance Work: What to Price for Small Projects with a Limited Scope

Consultant Advice: Handling Team Conflicts and Disagreements

Coaching and Consulting: How to Get Long Term Clients

Positioning Your Consulting Business: Should You Take a Contrarian Stance?

Project Deliverables: What Are Consultants Really Selling?

Joe Pine on Pricing Experiences

Joe Pine talks about converting services into experiences and shares some thoughts on how to price them.

How to Handle Clients Asking for a Discount or Bargaining Your Rates

Generalist vs. Specialist: Do Freelancers Have to Choose?